Ticketing for clubs and discos has unique characteristics that differentiate it from other types of events. Nighttime hours, last-minute sales, promoter management and table reservations, complex guest lists... Generic solutions don't cover these needs. This guide addresses the sector's particularities.
Nightlife buying behavior
Clubbers buy very differently from other event audiences.
- Late purchase: most decide a few hours before or at the door
- Group: decisions are made as a group, not individually
- Price sensitive: small price differences matter a lot
- Mobile: almost 100% of online purchases are from smartphone
Promoter management
Promoters are a fundamental sales channel in the nightlife world. The ticketing system must support their operations.
- Personalized codes per promoter to track sales
- Automatic commissions calculated per ticket sold
- Assigned quotas: each promoter has a maximum of tickets/lists
- Individual dashboard: each promoter sees their sales and commissions
- Automated settlement: weekly or per event
Table reservations and VIP areas
Table sales have a different logic than normal tickets.
- Price per table, not per person
- Minimum spend included or additional
- Visual location: club map with available tables
- Deposit or full payment according to policy
- Confirmation and management of pending requests
Guest lists
Lists are the bread and butter in clubs. A digital system eliminates chaos.
- Multiple lists: promoter, artist, management, sponsors
- Automatic closing at set time (e.g., 1:00 AM)
- Quick validation: search by name in seconds
- Record of who added whom for control
Door sales
Unlike other events, clubs sell a lot at the door. The system must be prepared.
- Integrated POS: charge and generate ticket instantly
- Offline mode: work even if connection fails
- Dynamic pricing: change price according to time or capacity
- Cash closing: sales reconciliation at the end of the night
Conclusion
Clubs need a ticketing system designed for their reality: last-minute sales, promoter management, table reservations, lists, and door sales. A generic solution forces you to adapt to the system; a specialized solution adapts to your operations. Choose tools that understand your business.