The ticket resale landscape
Not all resale is the same. These are the three main categories and why official, organizer-controlled resale protects the event and the audience.
Secondary resale
Resale marketplaces with variable prices, often well above face value, and little or no control by the organizer. The markup never goes back to the event or the artist.
Examples: viagogo, StubHub, Ticombo, SeatGeek, Vivid Seats, TicketNetwork
Fan-to-fan
Resale between fans, usually with price caps (face value or lower) and more fraud protection. Healthier than pure secondary, but still outside the organizer's control.
Examples: TicketSwap, Twickets, Tixel, fanSALE, See Tickets Fan-to-Fan
Official controlled resale
Resale integrated into the organizer's or ticketer's ecosystem, with rules, price caps and traceability. It is the model that protects the event's value chain.
Examples: Futura Tickets, Ticketmaster Fan-to-Fan, DICE Wait List, AXS Official Resale
Where Futura Tickets fits
Futura Tickets is B2B ticketing with official controlled resale: the organizer sets the rules, caps the price, keeps data ownership and regains control over how their tickets are distributed. Against opaque secondary resale, we return to the official channel the value that intermediaries capture today.
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