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Reports and profitabilityBeta

The event report is not what you sold, it is what you made

You build the budget by line β€” artists, production, venue, staff, marketing, logistics β€” log the real costs, and the system cross-checks them against live sales. You see the margin and the variance on every line without exporting anything. And you know your break-even: how many tickets it takes to cover costs.

The problem

The platform tells you what you sold. You work out the margin somewhere else.

With the spreadsheet off to one side

  • The budget lives in a spreadsheet only its author understands
  • Costs get gathered once the event is already over
  • Break-even is estimated by feel, if it is estimated at all
  • Nobody knows how it is going until closing, when you can no longer react
  • The platform fee shows up as a surprise at the end

With the budget built in

  • The budget is built by line, from a template matched to your event type
  • Every cost is logged with its state: planned, pending or paid
  • Break-even is calculated for you and flagged the moment you clear it
  • Margin updates with every sale, while you can still move on price
  • The platform fee is a cost line from day one, not a late surprise
What it does

From forecast to close, in the same place you sell

Budget by line

Artists, production, venue, staff, marketing, logistics, insurance and taxes, platform fees and other. Every cost in its place, not in one blind total.

Templates by event type

Multi-day festival, single-day festival, concert, club night or private event. You start from a structure that already looks like yours, not a blank sheet.

Fixed and variable costs

A fee is fixed; a wristband or a cup is per attendee; a commission is a percentage. The budget understands all three and reacts to the crowd you expect.

Break-even point

How many attendees you need to cover costs, derived from your budget and your average price. Plus a clear marker once you have cleared it.

Budget versus actual

Every line puts what you budgeted against what you actually spent, with the variance in euros and in percent. That is where the event got away from you.

Event P&L

Gross revenue, refunds, net revenue, fees and what you actually take home. Against costs, to give gross margin, net margin and percentage.

How many tickets you need to sell to break even, known before you open sales.

For the promoter

Reacting in time, which is the only thing that helps

A report that lands the following Monday is only good for learning. What changes an event is knowing on Thursday that you are two hundred tickets short of break-even, while you can still move on price, push the street team or put budget behind a campaign. And once it closes, having the variance per line is what makes the next event get budgeted from data instead of from memory.

Fits your operation

It draws on everything already happening at the event

No need to key in revenue by hand: it is already there.

AnalyticsLive sales are half the margin calculation.
PayoutsFees, refunds and settlement land in the P&L on their own.
Street teamRep commission is just another cost line.
Cashless and POSBar spend adds to the event's real revenue.
Frequently asked questions

What you ask us about reports and profitability

Do I have to enter revenue by hand?+

No. Sales are already in the system: what you add is the cost side. That is why the margin can stay current without anyone updating anything.

How is break-even calculated?+

From your budget, the crowd you expect and your average ticket price. It recalculates if you change any of the three, and the system flags when you clear it.

Does it separate planned spend from paid spend?+

Yes. A cost can be planned, pending payment or paid, and the P&L treats them differently. That is the difference between knowing your margin and knowing your cash.

Is it for club nights or only festivals?+

Both. There are budget templates for multi-day festivals, single-day festivals, concerts, club nights and private events, plus a free-form one.

Can I compare budget against actual?+

It is the main view: every line puts budget against real spend with the variance in euros and in percent. That is what makes the next budget better.

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